The cryptocurrency market is showing growth: Bitcoin jumped above $110000, almost returning to the maximum of May. Against this background, shares of American companies related to digital assets are growing. Market leader MicroStrategy also showed growth after the announcement of new bitcoin purchases. Meanwhile, other players are also increasing their reserves in bitcoin, despite the volatility of quotes.Increased interest from public companies supports the growth of the exchange rate and serves as a signal of strengthening the position of cryptocurrencies in the institutional environment.